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Recruiting & Retaining Multicultural Employees

Duration:
90 Minutes
Access:
6 months
Webinar Id:
700491
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Recorded Version

$195. One Participant

Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)

"The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute's criteria to be pre-approved for recertification credit."

"This program, has been approved for 1 (General ) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute. Please be sure to note the program ID number on your recertification application form. For more information about certification or recertification, please visit the HR Certification Institute website at www.hrci.org."

Overview: The U.S. demographics are quickly becoming more ethnically diverse and more distinctive with regards to cultural needs and values among the various emerging ethnic groups. 53% of the U.S. workforce if of another ethnicity or culture. This creates challenges for Human Resources professionals in effectively recruiting and retaining multicultural talent. The explosion of these ethnic populations is creating enormous employee relations challenges in growing bench-strength.

Lower education attainment in some communities make it even more difficult to attract and retain good talent. These employees are unique in many ways, have certain norms and values and habits that make them easy to identify. Yet these same habits can backfire if you don't know how to properly communicate and relationship builds within these communities.

Learn how to create affinity groups within your organization that support and nurture like-minded interests within your work environment. Learn to understand how to ask the right behavioral questions, develop the right employee profile so you can succeed with your recruiting and placement efforts that put multicultural employees on the "fast-track" to success. Learn to leverage work-ethic and creativity.

Why should you attend:
  • Carlos Conejo, expert demographer and Multicultural Sales and marketing Guru will teach you the secrets of effectively recruiting and retaining multicultural talent.
  • We will focus on the "Top Three" fastest growing market segments. The Hispanic, African-American, and Asian markets.
  • Learn how to properly open doors so you can spread your recruiting net in these communities.
  • Avoid typical Faux pas that can cost you and your organization MILLIONS of dollars in lost revenue and damage control.
  • Understand Acculturation and assimilation so that you understand that people from the same community CAN BE different
  • Learn how to effectively leverage community-based marketing and why it works so well in these markets
Areas Covered in the Session:
  • U.S. Demographics 2013 through 2040
  • The Top 20 Exploding populations, but we'll focus on the "Top Three"
  • Surprise: Not just in the "sun-belt" any more
  • Hispanic or Latino which one is it?
  • A culture or a race: Which one is it?
  • Maps of population growth for these three emerging market segments
  • Sub-segmentation
  • Median Age- means a younger workforce for a longer period of employment
  • Understanding Acculturation and Assimilation
  • Affinity Programs
  • Professional Development
  • Needs and Values in the workplace
  • Mentoring and grooming to increase your "bench-strength"
  • Community-based recruiting: Getting past the gate-keepers
  • Avoiding Stereo-types

Who Will Benefit:
  • President and CEO
  • COO
  • CFO
  • Vice Presidents of Sales and Marketing
  • Sales Representatives
  • Customer Service Representatives
  • Human Resources VP's and Managers
Instructor:

Carlos Conejo Certified Six Sigma Black Belt, presents proven strategies that can be implemented by serious, transformation-oriented organizations as they pursue serious growth and expansive initiatives. Conejo's style is high-energy and highly-interactive. He presents the material in a no nonsense way, lucidly delivering practical take-away experiences and "best practices" that can be immediately implemented and shared with regard to specific examples from corporate America that have been used to drive all levels of the organization. Carlos Conejo is a highly sought after management consultant, speaker and author on workforce and organizational development.

Mr. Conejo conducts major work internationally in the areas of organizational development teambuilding, Lean and Six Sigma Methodologies. In 2004, he was named one of the top U.S. Hispanic speakers by the independent firm of MarketData. A graduate of Pepperdine and Villanova Universities. Mr. Conejo has held successful careers in Sales, Marketing and Product Management for almost 20 years. He has a booming management consulting practice in Thousand Oaks, California. Mr. Conejo has been lecturing and consulting internationally on management, supervision, organizational development, and multicultural issues in Canada, Puerto Rico, and The United Kingdom, presenting to thousands of people from various organizations and companies.

He has also been featured on the Lifetime Channel, KNBC-TV, and numerous other national television and radio shows. Many corporations and associations have successfully utilized his book titled, Motivating Hispanic Employees: A Practical Guide to Understanding & Managing Hispanic Employees.


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