How To Thrive In The "Trust Recession" with Trust-Based Selling & The One Call Sale
February 5, 2026
11:00 AM PST | 02:00 PM EST
60 Minutes
712102
Group Attendees: Any number of participants
Recorded Version: Unlimited viewing for 6 months ( Access information will be emailed 24 hours after the completion of live webinar)
Many sales leaders/executives and business owners are experiencing the "Trust Recession" within their sales process, because they have been conditioned to over-deliver on value, do free consulting, educate and "chase"/follow-up with their prospects… with only declining results to show for it.
Organic growth is on the decline, so every single initial prospect meeting is mission-critical to the growth of their business.Getting more leads is not usually the problem, converting the leads they already have, is the issue they must solve to maximize their profits and grow their businesses.
If they don’t break out of the Trust Recession cycle were they are being "shopped", their sales growth will ultimately be stunted, and they'll be in for a rude awakening.
Businesses in a low-volume/high-margin model, with long sales cycles and multiple steps, causing them to "chase" potential customers and clients – typically plateau, because they don't have a trust-based model to collapse their sales cycle into one single trust-based selling conversation.
Why you should Attend: Many sales leaders/executives and business owners are experiencing the "Trust Recession" within their sales process, because they have been conditioned to over-deliver on value, do free consulting, educate and "chase"/follow-up with their prospects… with only declining results to show for it.
Areas Covered in the Session:
- How to make the sale in a competitive-free zone
- Why your next sale hinges on a split-second decision
- How to stop being the “pharmacist” and start being the "doctor"
- The keys to collapsing your sales cycle to one single trust-based conversation
- How to stop doing free consulting and chasing leads that don't call you back
Who Will Benefit:
- Business Owners
- VP of Sales
- Sales Leaders
- Entrepreneurs
- Consultants
- CEOs
Ari Galper is recognized as the world’s #1 authority on trust-based selling, the author of seven best selling books, a thought leader featured in CEO Magazine, Forbes, Inc. - with over a hundred podcast interviews.
By prioritizing trust, his revolutionary sales system has re-written the rules of business growth, leaving behind traditional methods that clash with the needs of today’s buyers.
Ari’s philosophy is simple yet transformative: If you're stuck in the "Free Consulting Game", with a never-ending sales cycle, giving away free advice, and chasing potential clients who say “I’ll think about it,” you’re caught in the Trust Recession - a term he coined describing the growing scarcity of trust in today’s economy.
His unique trust-based selling approach, tested and refined over two decades, collapses sales cycles rapidly, through his signature "One Call Sale" model.
Ari's books include:
Trust In A Split Second!
Unlock The Sales Game
Are You Chasing Ghosts?
How To Become A Trusted Authority
The Trusted Authority Mindset
The Rise of AI, The Decline of Trust
Lessons From Toby (inspired by his son Toby, who has Down Syndrome, a heartfelt exploration of how trust can transform your life)
The Business Doctor: How To Diagnose, Prescribe & Cure Your Sales Process (coming soon)
He is also the founder of AriAI, his digital mind amplified by a private AI system, giving you instant access to a living, breathing extension of Ari’s unique body of work, designed to radically compress your sales cycle.
It embeds trust into every interaction, decision, and process within your sales process, giving you a force multiplier and a trust-based defensible moat to grow and scale your business.
His monthly live streaming show "Stump The Guru", were he's challenged to answer the most complex sales scenarios by a live audience, is available through YouTube, Spotify and other podcast channels.
Ari was a finalist in the "Most Innovative Company" category for the 2025 CUB National Business Awards.
He is also a member of the Fast Company Executive Board, EO, Vistage, CUB and Pavilion - and was a recent keynote speaker at UCLA's Anderson Business School CEO Annual Forum.
Ari speaks and consults with business leaders, sales teams and entrepreneurs around the world.
Access his book at www.TheTrustBook.com.
